"Entrance Demographics" For Retail Chain

From £1,050, per store

In Stock

Ships next business day

Product Summary
Combining the footfall with demographic data (Age, gender) to measure the responsiveness of different targeted user groups towards your marketing campaign and the sales performance.

Monthly Subscription $10.90/device

Used by:

Next Day Delivery Within UK

Affordable Pricing Plan

Local Warehouse, Easy Returns

Software Integration Support

Product Description

People Counting - What’s Measured
  • Visitor In and Out- traffic trends in minutes, hours, days, weeks, months and years
  • Live occupancy of the traffic in the store
  • Demographics Analysis
  • Peak and non-peak hours
  • Measure Sales Conversion Rate
  • WiFi Analytics – Visit Duration, Turn In Rate, Outside Traffic, Returning Customer
  • Group Counting
  • Staff Exclusion
  • Child Filtering
  • Footfall-to-Staff Ratio
  • Seasonal traffic variations
  • Marketing campaign impact
What's Included

Hardware

FootfallCam 3D Pro2

AI powered 3D Stereo Vision People Counter powered by 1.5GHz Quad Core Processor, engineered to handled complex video algorithm. It’s GPU efficiently runs AI-based algorithms that leverage depth, color, texture for highly precise person identification.

Hardware API

Installation Kit and Installation Apps

All necessary installation guide and steps are provided, making the setup process smooth and hassle-free

1-year manufacturer warranty with optional extended up to 5th years

Software (With Support Contract)

FootfallCam V9 Analytics Manager

Equipped with enterprise-class software with web-based reporting suite to collect and manage data, visualise the data and business metrics With a set of prescriptive dashboard and reports designed for each role in your organisation.

Customisable workflow and reporting fit the business needs.

Scalable and expandable: Designed to accommodate future expansion, ensuring the flexibility as your mall grow

Real-time monitoring

Alert and notifications

Data integrity and health check

Rules engine

Multi-layer access management

SSO

Server API, Power BI integration

Featuring Role-based Analytics

Top Management

Footfall data serves as a vital tool for top management to gain a holistic understanding of their organisation’s performance. FootfallCam’s report and dashboard provide a panoramic view of macro trends in customer behavior, delivering a comprehensive perspective on footfall trends and market dynamics, which empowers decision-makers to identify patterns and gain deeper insights for making strategic adjustments. Additionally, it facilitates benchmarking by pinpointing areas of interest, allowing for effective comparisons across various locations to highlight successes and areas in need of improvement.

This data helps quantify deeper insights into customer engagement and preferences, offering top management the ability to make data-driven decisions that can enhance overall business performance.

Marketing Manager

Footfall data with demographic insights is helpful for Marketing Managers. It allows them to assess the impact of marketing campaigns on foot traffic and sales, optimising the effectiveness of marketing events and strategies at both overall and store-specific levels. This data also sheds light on changing customer behavior trends, allowing Marketing Managers to make adjustments for future initiatives. By leveraging this valuable information, Marketing Managers can refine their approaches to achieve maximum reach and impact, ultimately driving business growth and success by allocating resources more efficiently and targeting marketing efforts where they matter most.

Store Manager

Footfall data is a critical tool for Store Managers responsible for meeting sales targets and improving overall store performance. With FootfallCam’s mobile dashboard, they can access real-time sales and footfall performance on-the-go, enabling them to make data-driven decisions. Managers can also compare their store’s performance to others in their cluster, fostering a better improvement. FootfallCam AI-driven insights provide actionable recommendations to help staff achieve sales targets, optimising staff allocation during peak hours for a better in-store experience.

This data helps store managers to drive systematic staff performance management, ensuring success and customer satisfaction.

IT Manager

FootfallCam provides a 360° System Dashboard for IT Managers to view and manage, helping to reduce maintenance costs for the company and ensure high data integrity. It offers real-time insights into various aspects of the system, such as data availability, system status, device accuracy, alerting, and issue tracking. This streamlined operation minimises training time and costs during personnel transitions and enables prompt responses to minimise disruptions while maintaining data integrity. Additionally, it provides a holistic view of the operational system, from device deployment details to overall system health, ensuring smooth and efficient operations.

What Your Setup Can Look Like

From System Design To Install, We Take Every Step For You

  • Experienced technical consultant in planning the devices and achieved the budget fit for your system deployment
  • Streamlines processes and project management for on-time delivery without compromising quality
  • Expert engineer in system configuration and tuning
  • Integration work to ensure the seamless integration with your existing business function
  • Dedicated team for ongoing support and maintenance

Some Of Our Happy Customers

Frequently Asked Questions

What is the accuracy of the people counter?

Our Footfall accuracy can achieve more than 95% accuracy in an ideal environment for each counter.

Can we have our own IT team or contractor to install the device?

Absolutely, you have the option to engage your own IT team or contractor for the installation.

Where can we access the footfall data captured by FootfallCam and view the analytics data?

You can access and view the footfall data, reports and dashboard through FootfallCam Analytics Manager V9 which is a web-based control panel. Any internet-enabled device with access to a web browser will be able to login and access the data anytime and from anywhere.

Is it possible for your device to exclude staff members from the footfall counting?

Yes, we offer an additional feature that allows for the exclusion of staff members from the footfall counting. Please feel free to get in touch with us to discuss the available options for staff exclusion in our footfall counting system.

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